Network Traffic Analysis is the process of examining incoming and outgoing network traffic to detect any suspicious activity. This can involve inspecting individual packets, analyzing metadata, or using machine learning algorithms to identify anomalies. By doing so, organizations can proactively address threats before they cause harm. Moreover, Network Traffic Analysis allows companies to understand how their systems are being used and make informed decisions about infrastructure upgrades or security enhancements. Through this analysis, businesses can also gain insights into customer behavior which can be used to optimize services and increase profits. Ultimately, Network Traffic Analysis helps organizations protect themselves from malicious actors while optimizing resources for maximum efficiency.